Recently I visited professors in the School of Communications at nearby American University. Scott Talan, a specialist in understanding social media and personal branding, showed me a remarkable two minute video posted on the AU site that introduced him not just to prospective students but the world.
Within minutes Scott had put me in touch with Jesse Strauss, a recent AU grad, whose company put together these video bios. We arranged to meet and only days later Jesse was at my house with his equipment. Thankfully I had thought of what I wanted to present, collected photos and written a tentative script. Jesse kept me grounded saying the critical factor was explaining who I am.
Three days later he was done. He emailed me a link to a rough cut . For several hours I didn't dare open the link, dreading seeing it both because I'm uncomfortable promoting myself and I thought Jesse couldn't possibly get it right since we spent so little time together.
Of course, I did open the file and was pleased--even astonished--with the result. The entire process took two 1/2 weeks.
